LexJet Sponsors #brandUP Project to Support Local Groups and Businesses (Video)
Earlier this year, LexJet summer interns set out to find non-profit organizations and small businesses that might benefit from wide-format graphics. They met with seven local groups who were happy to receive graphics support and the printing of a variety of items, such as banners, door graphics, posters, canvas wraps and even T-shirts, to help boost and promote their brands.
“We’re extremely grateful,” says Lynn Rasys, director of communications and development at Cat Depot, an organization devoted to rescuing homeless cats, offering low-cost veterinary services, finding new homes and providing community education.
LexJet provided Cat Depot door and floor graphics, window clings, banners and posters promoting the group’s services and upcoming events. “Everything that was created was amazing and high quality. We’re honored that we were selected as one of the organizations.”
Other groups that have been featured on the LexJet blog thus far include POP Yachts, an online boat broker in Sarasota County, which received an elevator door graphic, canvas wraps and a portable banner stand. Bit of Hope Ranch, which rescues horses and offers trail rides in Englewood, Fla., received new hanging and standing banners.Matt Walden, an up-and-coming singer-songwriter from Bradenton, Fla., was set with posters promoting his first original single, banners and custom T-shirts printed on the new Epson SureColor F2000 direct-to-garment printer.
“We had some old banners from the early 2000s that were just white with green letters, so I thought a nice, new little banner would be cool,” says Suzanne Park, who heads up Bit of Hope Ranch. “But I had no idea the length they were going to go through to make them so personal. They’re amazing.”
Additional projects will soon be featured at Coffee Carrousel, a diner on Main Street, Sarasota; Williams Parker, Attorneys at Law; and Mote Marine Laboratory & Aquarium.
“This #brandUP project was a great opportunity for our interns to take a real-life marketing campaign and run it as their own business,” says Terry Lynn Belzer, marketing lead at LexJet. “Like any advertising agency, they had to uncover the needs of their ‘clients’ and find and deliver creative solutions. Plus, it fits with the LexJet character of being involved in the community at a grass-roots level. And we all had fun doing it.”
Stay tuned to the LexJet blog at blog.lexjet.com to see the next round of #brandUP projects.